Dr. Michael Korir, Ph.D.
Moi University, Kenya
Relationship Between New Product And Salesperson Adoption In Manufacturing Firms In Kenya
This study examined the relationship between new product characteristics and new product adoption by the sales force. The specific objectives of the study were to examine the relationship between new product characteristics and product adoption by the sales person. The design of the research was cross sectional survey using the questionnaire to collect data. The target population was 250 sales

Dr. Michael Korir, Ph.D.
Moi University, Kenya
Relationship Between Relative Advantage And Salesperson Adoption In Manufacturing Firms In Kenya
This study examined the relationship between relative advantage and new product adoption by the sales force. The specific objectives of the study were to examine the relationship between relative advantage and product adoption by the sales person. The design of the research was cross sectional survey using the questionnaire to collect data. The target population was 250 sales managers and

Michael Korir
Department Of University, Kenya Accounting And Finance, Moi
Ownership Structure Dimensions And Corporate Social Responsibility Dsiclosure Among Firm Listed In Nairobi Securities Exchange, Kenya
Purpose: Corporate social responsibility (CSR) is picking pace in many listed companies in Kenya both as marketing and sustainability tool. However, the disclosure of CSR could be affected by the ownership structure dimensions of the listed firms. This paper aimed at investigating the relationship between ownership structure dimensions and corporate social responsibility disclosure among firms listed at Nairobi Securities Exchange.

Michael Korir
Department Of Accounting And Finance - Moi University, Eldoret - Kenya
The Mediating Effect Of Firm Performance On The Relationship Between Ownership Structure Dimensions And Corporate Social Responsibility Disclosure Among Listed Firms In The Nairobi Securities Exchange – Kenya.
This study examined the mediating effect of firm performance on the relationship between ownership structure dimensions and CSR disclosure among listed firms. The paper employed Barron and Kenny mediation procedure where firm performance was proxied using return on assets. The listed firms at the Nairobi Securities Exchange (NSE) were reviewed retrospectively (2007-2018) through content analysis of annual financial statements and

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